Jorge Najera was born in Mexico City in 1968, after obtaining his degree as Mechanical Engineer he went to live in Milan where he obtained his Master’s Degree in Design at the Scuola Politecnica di Design. He worked with Denis Santachiara for five years and at the same time began to develop his own exhibition and design projects. He has worked for many companies such as FAS, Bonaldo, Segis. These days he runs his own design studio. He is interested in new technologies and on using materials, techniques and technologies found in other areas of production. He is keen on technological artificiality and pretence.